The Role Of Soft Skills In Effective Leadership In District Bajaur (Pk-22): A Case Study Of 2024 Election

Abstract

This research study primarily explores to analyze the role of soft skills in effective leadership preferences in district Bajaur (pk-22) as a case study of 2024 election. The central objective of this research study is to explicitly analyze the role of soft skills in effective leadership and individual candidacy, shaping changes in voting behavior. This  research  employ  quantitative  research approach  with  its  survey through questions air of five-point likert scale  and  descriptive  designs for collection and analysis of data. 389 participants were involved data was analyzed via SPSS. The findings of this research study explicitly indicate that, how soft skills are significant in effective leadership as well as follow by the candidate's personality. While some of the voters had factored in the position of political parties and their resources, the finding indicate that the qualities of soft skills which shape leadership style of the candidate were the primary reasons to why they shifted their vote from one political leader to another political leader during the elections. Furthermore, candidate personality which made by soft skills and played role in leadership abilities have much stronger influence in deciding voters’ choice. Most of the voters’ choice was influenced by the candidate personal abilities not the role of political party.