Ali, Rashid, Ayaz Ahmed, Fouzia Nasir, and Rizwan Raheem Ahmed. “The Digital Buying Behavior: Exploring the Nexus of Content Marketing, Social Media Marketing, Online Convenience, and Brand Equity”. The Journal of Research Review 2, no. 02 (April 17, 2025): 58=70. Accessed September 24, 2026. https://thejrr.com/index.php/39/article/view/117.