Corporate Innovation and Sustainability: A Comprehensive Review

Abstract

In today's hyper-competitive and environmentally conscious world, corporate innovation is no longer solely focused on profit maximization. The emergence of sustainability as a critical driver of business success has spurred a shift towards innovation that addresses pressing environmental and social challenges. This article examines the multifaceted relationship between corporate innovation and sustainability, exploring its conceptual underpinnings, key drivers, diverse approaches, and potential benefits and challenges.